E-mail marketing is a type of direct marketing that utilizes electronic mail to correspond to an audience. Honestly, every email that is sent to potential clients could be considered a marketing strategy. In most cases, email marketing builds a relationship between the sender and the receiver, which encourages customer’s loyalty as well as repeat business. Some emails on the other hand, prompt the receiver to click a link in the email and purchase a product at that time, during a sale or providing that price for X amount of hours. Some companies send third party ads along with their emails or even allow third parties to send emails to their customer list.
Archive for May, 2010
E-mail Marketing Explained
Just Say No To NoFollow!
Originally the no-follow tag was created by Google in 2005 as a way to prevent spammers from stealing credibility from other sites. However, because of the overuse of no-follow on web pages, today it is crippling search engines such as Google from finding hundreds of thousands of new pages of information. For example, all links shared on Twitter are automatically no-follow links. This means that Google’s spiders won’t crawl any of those pages. This is a huge loss of information for search engines and ultimately consumers.
Search Engine Optimizaton Fundamentals
An Introduction to SEO
Search engine optimization may sound almost frightening for newcomers that wish to have a web presence; however, it does not have to be a scary experience. The truth is, search engine optimization also known as SEO is nothing more than the process used to improve the amount of visitors or the number of quality visitors known as traffic to your website from search engines that came to your website through search results and not any type of advertisement. The belief by internet gurus is that if your website appears near the top of the search results you will receive more visitors or traffic from the search engine.
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