Many companies have seen the potential of social media marketing, but there are still a large percentage of businesses that have not. Building a brand and selling consumers on your product has become easier in some ways and harder in others. Facebook is one of the largest social networking sites, with over 350 million users. Creating a successful fan page for your business is a great way to increase traffic to your site and create a “buzz” about your brand.
Archive for February, 2010
Successful Facebook Fan Page Examples
Big Brands Using Social Media
Recently, I was invited to speak on the benefits of Social Media at a municipal water district. It was lots of fun and I wanted to share some big brands that have used social media successfully, which I did not have a chance to discuss. I will be posting a slide show from the actual event shortly so please check back soon.
If you’ve been a victim of spam, you can fight back
If your website has been a victim of scammer’s techniques and you have been penalized by search engines for it, here are some strategies to get yourself re-listed on search results. Having your site removed from major search engines like Google can be devastating for your traffic, but it might be helpful for your site itself as it gives you an opportunity to look over the site, see where you need to make changes, and give an overall “facelift” to your pages. Remember that search engines do not read Flash so if your site uses animations be sure to add plenty of tags and relevant content so a search engines spiders will know what your site is about. Ensure your server is working properly too as your site won’t attract anyone with technical problems.
Get Peoples ATTENTION!
In the Disney movie “Newsies” the lead female character, played by Ele Keats asks, “So what makes a good newspaper headline?” Christian Bale, a newspaper boy named Jack Kelly responds, “Uh you know, catchy words like maniac or corpse or love nest or nude.” The reason these words work well for headlines is because they catch people’s attention. Since this is the basic premise behind marketing, it makes logical sense that using similar striking techniques as “catchy words” will work well for online marketing. Here are a variety of ideas to help you with marketing.
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